Quantum: The Exhibition

Client: Institute for Quantum Computing at the University of Waterloo
Role: Designer, Animator
Team: Alexandre Viault, Esben Rahbek

As part of Canada’s Innovation150 initiative, the Institute for Quantum Computing at the University of Waterloo designed a science exhibition to celebrate the country’s leadership in quantum research and technology.

BMD developed a brand that promotes the stories and real-life implications of quantum science. Inspired by the main quantum principles of spin, uncertainty, superposition, and tunnelling, the visual identity is designed as a kit of tools. The brand is designed to quickly adapt to the needs of various partner institutions. Under the creative direction of Alexandre Viault, I helped develop the project's visual content and style, and also helped develop and produce the brand's animations.