TED Audio Collective

The TED Audio Collective is a network of podcasts for the curious, spanning topics from psychology to tech. As Art Director, I created a cohesive visual identity and flexible design system that unified TED originals, legacy shows, and acquisitions across platforms like Apple, YouTube, and social media.

We used a typographic-first approach with Helvetica Now and developed a scalable logo system for both TED-branded and standalone shows. I also led the design of all new podcast launches, collaborating with internal teams and freelance illustrators to ensure each show had a distinct, resonant identity. From brand to marketing, I oversaw creative across every touchpoint. Since launch, TED Audio Collective has grown rapidly, with several shows ranking among the most popular in their categories.

Role: Art Director, Brand Creative
Team: Mike Femia, Casey Walter, Sarah Lee, Sarah Jane Souther, Anand Upender, Anna Phelan, Michelle Quint, Banban Cheng, Roxanne Hai Lash, Colin Helms

More than 1.65 million people around the world download TED’s podcasts every day, and Apple has recognized TED Audio Collective as one of the most popular channels worldwide on Apple Podcasts.