TED Women Presents

Virtual Event

Role: Art Director, Brand Creative
Team: Mike Femia, Casey Walter, Robert Spica, Nancy Hu, Sarah Jane Souther, Diana Pietrzak, Elizabeth Zeeuw, Gilberto Tadday, Bret Hartman, Mina Sabet, Martha Estafanos, Gordon Cochran, Chris Milani, Daniel Schrempf

While true equity remains elusive, TED Women is a joyful space for all leaders at the top of their field across industries, genders, generations, geographies and disciplines. In a transition year between its former venue in Palm Springs and new home in Atlanta, TED Women Presents was a five-day online festival offering interviews with leading women on change, work, rights, the future and joy. Attendees heard from leaders, like actor and activist Jane Fonda, astronomer Heidi Hammel, singer-songwriter and activist Angélique Kidjo, and other icons who are shaping our world.

As Brand Creative’s Art Director, I led the development the event’s visual identity and implementation across various platforms. Our expressive word mark and hand-illustrated theme titles captured the powerful spirit and diversity of TED Women's voices. Working with Chris Milani and team at Colours and Shapes, I directed the design, development and execution of animations and marketing assets for the event. Additionally, we partnered with TED’s Digital Products team, while balancing an array of stakeholders, to design and execute the virtual conference site. The result was a wonderfully vibrant and powerful digital experience that engaged and inspired attendees from around the world.